{"id":427,"date":"2025-11-25T08:13:51","date_gmt":"2025-11-25T07:13:51","guid":{"rendered":"https:\/\/jronczka.com\/en\/?p=427"},"modified":"2025-12-02T18:14:06","modified_gmt":"2025-12-02T17:14:06","slug":"hypemeds","status":"publish","type":"post","link":"https:\/\/jronczka.com\/en\/case-study\/hypemeds\/","title":{"rendered":"How Hypemeds Built a Brand from Scratch and Reached PLN 1.19M in Sales in 16 Months"},"content":{"rendered":"\n<p><strong>Industry:<\/strong> Medical Apparel<br><strong>Channel:<\/strong> Google Ads<br><strong>Collaboration Period:<\/strong> 16 months (as of creating this case study)<br><strong>Result:<\/strong> PLN 1.19M in sales | ROAS 950% | Budget: PLN 125,000<br><br><br>Challenges in This Project<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>strong competition<\/li>\n\n\n\n<li>limited budget (starting at around PLN 3,000 per month)<\/li>\n\n\n\n<li>brand-new company<\/li>\n\n\n\n<li>longer order processing times<\/li>\n\n\n\n<li>non-standard sizing<\/li>\n<\/ul>\n\n\n\n<p>Strengths<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>strong organic presence on social media and small-scale paid promotions outside the Google ecosystem<\/li>\n\n\n\n<li>high product quality<\/li>\n\n\n\n<li>influencer collaborations in later phases<\/li>\n\n\n\n<li>personalized support and individual approach to every inquiry<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Cooperation Overview<\/strong><\/strong><\/h2>\n\n\n\n<p>We started working with Karolina from Hypemeds practically from scratch.<\/p>\n\n\n\n<p>The brand was just entering the market, but we knew that demand for medical apparel was steadily growing, and the premium segment in this category was still not fully addressed. This gap became our biggest competitive advantage \u2014 one we consistently leveraged in our campaigns.<\/p>\n\n\n\n<p>The first five months were a period of intensive testing \u2014 both advertising formats and budget allocation methods. We tested multiple audience groups, searching for those with the highest conversion rates. For a brand with no historical data, this stage is crucial because you can\u2019t immediately rely on remarketing \u2014 you have to build an effective audience base from zero.<br>During this time, ROAS fluctuated, just like the budget structure and distribution.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/jronczka.com\/wp-content\/uploads\/2025\/11\/image-1024x241.png\" alt=\"\" class=\"wp-image-519\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Scaling and Results<\/strong><\/strong><\/h2>\n\n\n\n<p>After December 2024, we began to see consistent growth. It turned out that simple product campaigns targeted at precisely selected audiences generated the best results.<\/p>\n\n\n\n<p>Once we gathered enough data, we switched to a target ROAS strategy, optimizing bidding and campaign structure. Using the profits from the early months, we expanded the account with search campaigns.<\/p>\n\n\n\n<p>When competitors began displaying ads for the \u201chypemeds\u201d keyword, we implemented a brand campaign to protect the brand name \u2014 initially on a small budget. However, its return was so strong that we gradually increased the number of keywords and eliminated those with low performance.<\/p>\n\n\n\n<p>Combining product campaigns with search campaigns and continuous optimization resulted in a ROAS of over 2000%. This means that every PLN 1 invested in ads generated PLN 20 in revenue (as of the creation date of this case study).<br>This outcome is influenced by both optimization and seasonality \u2014 medical students and related fields tend to purchase new scrubs more often during this period. Additionally, not all data is visible in the panel, as many users in Poland block cookies, which means the report reflects only part of the actual results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Summary<\/strong><\/strong><\/h2>\n\n\n\n<p>Hypemeds is an example of a brand that, with a well-planned strategy, patience, and consistency, managed to go from zero to over PLN 1.19M in sales in just 16 months while maintaining a high return on investment.<\/p>\n\n\n\n<p>It proves that even with a small initial budget, it\u2019s possible to build a scalable and profitable sales model in Google Ads \u2014 especially when entering a market with an existing gap.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Industry: Medical ApparelChannel: Google AdsCollaboration Period: 16 months (as of creating this case study)Result: PLN 1.19M in sales | ROAS 950% | Budget: PLN 125,000 Challenges in This Project Strengths Cooperation Overview We started working with Karolina from Hypemeds practically from scratch. The brand was just entering the market, but we knew that demand for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"acf":[],"_links":{"self":[{"href":"https:\/\/jronczka.com\/en\/wp-json\/wp\/v2\/posts\/427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jronczka.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jronczka.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jronczka.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jronczka.com\/en\/wp-json\/wp\/v2\/comments?post=427"}],"version-history":[{"count":3,"href":"https:\/\/jronczka.com\/en\/wp-json\/wp\/v2\/posts\/427\/revisions"}],"predecessor-version":[{"id":487,"href":"https:\/\/jronczka.com\/en\/wp-json\/wp\/v2\/posts\/427\/revisions\/487"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jronczka.com\/en\/wp-json\/wp\/v2\/media\/340"}],"wp:attachment":[{"href":"https:\/\/jronczka.com\/en\/wp-json\/wp\/v2\/media?parent=427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jronczka.com\/en\/wp-json\/wp\/v2\/categories?post=427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jronczka.com\/en\/wp-json\/wp\/v2\/tags?post=427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}