Industry: Medical Apparel
Channel: Google Ads
Collaboration Period: 16 months (as of creating this case study)
Result: PLN 1.19M in sales | ROAS 950% | Budget: PLN 125,000
Challenges in This Project
- strong competition
- limited budget (starting at around PLN 3,000 per month)
- brand-new company
- longer order processing times
- non-standard sizing
Strengths
- strong organic presence on social media and small-scale paid promotions outside the Google ecosystem
- high product quality
- influencer collaborations in later phases
- personalized support and individual approach to every inquiry
Cooperation Overview
We started working with Karolina from Hypemeds practically from scratch.
The brand was just entering the market, but we knew that demand for medical apparel was steadily growing, and the premium segment in this category was still not fully addressed. This gap became our biggest competitive advantage — one we consistently leveraged in our campaigns.
The first five months were a period of intensive testing — both advertising formats and budget allocation methods. We tested multiple audience groups, searching for those with the highest conversion rates. For a brand with no historical data, this stage is crucial because you can’t immediately rely on remarketing — you have to build an effective audience base from zero.
During this time, ROAS fluctuated, just like the budget structure and distribution.
Scaling and Results
After December 2024, we began to see consistent growth. It turned out that simple product campaigns targeted at precisely selected audiences generated the best results.
Once we gathered enough data, we switched to a target ROAS strategy, optimizing bidding and campaign structure. Using the profits from the early months, we expanded the account with search campaigns.
When competitors began displaying ads for the “hypemeds” keyword, we implemented a brand campaign to protect the brand name — initially on a small budget. However, its return was so strong that we gradually increased the number of keywords and eliminated those with low performance.
Combining product campaigns with search campaigns and continuous optimization resulted in a ROAS of over 2000%. This means that every PLN 1 invested in ads generated PLN 20 in revenue (as of the creation date of this case study).
This outcome is influenced by both optimization and seasonality — medical students and related fields tend to purchase new scrubs more often during this period. Additionally, not all data is visible in the panel, as many users in Poland block cookies, which means the report reflects only part of the actual results.
Summary
Hypemeds is an example of a brand that, with a well-planned strategy, patience, and consistency, managed to go from zero to over PLN 1.19M in sales in just 16 months while maintaining a high return on investment.
It proves that even with a small initial budget, it’s possible to build a scalable and profitable sales model in Google Ads — especially when entering a market with an existing gap.